OppSite is short for Opportunity Site.
An OppSite is any Opportunity Site, or District, big or small, publicly or privately owned, for sale, or not for sale, where a community would like to see new development.
Many people know of places in their community where they would like to see new development. Maybe the property is underutilized, or maybe what’s there today does not reflect the community’s vision. We call these locations OppSites.
Cities often make plans that increase the development potential and value of a particular place. Increased value may result from changes to zoning laws, nearby public and private investments, policies that streamline project approval, and less tangible factors such as political interest and changes to city priorities.
These Sites are not necessarily on the market and their value is largely unknown to prospective investors, and even to the property owners themselves. And that’s one of the key features of OppSites: OppSites connects city development priorities with investors to raise interest in Sites that may otherwise go unnoticed.
Cities, counties, and related organizations (economic development corporations, BID’s, redevelopment agencies, etc.) use OppSites to Add an unlimited number of Districts and Sites.
Members of the greater investment community use OppSites to Find development opportunities based on their investment criteria, and to learn the economic development context surrounding these Sites, including valuable local knowledge such as nearby investments, incentives, and community support.
Private sector planning and economic development consultants use OppSites to help their clients implement their community’s economic development priorities. Through the planning process, they can identify and Add an unlimited number of Districts and Sites on behalf of their municipal clients.
Terms: OppSites for Economic Development Professionals beta
At the close of the beta period, Economic Development Professionals will have two ways to further leverage the OppSites platform:
Any city staff can Add Districts and Sites to OppSites by signing-up at no cost and identifying themselves as part of a municipality.
Many departments have valuable information about why a Site or District is a great opportunity. A Site may add value to an existing project, or be the result of a recent planning effort that represents community goals. Planning, economic development, and marketing departments can choose to work together, or elect a representative to collect insight and data from departments and other partners.
OppSites is designed to allow Cities to pool knowledge from different people and agencies. Any person who works with your City and can contribute information to your opportunity Sites is welcome to create an account and Add Districts and Sites in your City.
If you’re a consultant working with a city, use OppSites to show results, expand your professional services, leverage your expertise, and distinguish your firm. For example, you can attract capital to implement your planning goals, or Add Districts and Sites as part of your planning efforts.
No. Identifying a District or Site on OppSites does not change the status of an individual parcel. OppSites simply increases the transparency and accessibility of information that is already in the public record. By Adding a District or Site to the OppSites platform, cities are enhancing their planning processes, and aligning investment partners with the community’s goals. Often, this information can empower property owners to participate in the planning process and gain insight into the role of their property in that vision.
We currently offer two integrations for your convenience.
See the Integrations panel in your settings to get the code for these integrations.
Otherwise, please contact us at firstname.lastname@example.org if your organization is interested in setting up a custom integration and we will get back to you shortly.
Adding Districts and Sites to the OppSites platform is the first step. Our searchable database enhances the visibility of a city’s opportunities by literally putting them on a map. Municipalities spend time and money updating websites and advertising in trade journals to let the greater investment community find their opportunities. With OppSites, cities get immediate exposure to developers who are a match, nationwide, for free.
Sharing Districts and Sites with your network through the OppSites platform is the second step. Each opportunity can be shared via email directly from the Site details page, to an unlimited number of recipients.
Pro tip: With Premium Membership, you can Promote your Sites to OppSites' growing lists of investors and developers, to build your networks nationwide.
We can provide a logo for your webmaster to link directly to your OppSites City Profile Page, which lists all of your Sites. We are developing a widget just for this purpose, stay tuned!Our marketing department can also provide a draft press release to announce OppSites as your technology partner to achieve economic development priorities. Please contact email@example.com.
Contact us at firstname.lastname@example.org, and we will send you an image to add an OppSites partner badge to your city website.
We enjoy showing off the power and simplicity of our platform to your whole team. Browse and sign up for our upcoming webinars, or email us at email@example.com.
To put your city on the map, simply create an account, encourage your team members to do the same, and start Adding Districts and Sites. OppSites Basic Services are free, and do not require any commitment, contract, or fee.
We recommend bringing together the economic development, planning, and marketing departments to collaborate on how to capture the specialized knowledge from each department to enrich the information for each District and Site.
We understand that you may have invested time and money in your economic development goals. We designed OppSites to leverage this information, while helping you build your network to implement your planning goals. Think of OppSites as enhancing these efforts in several important ways:
OppSites combines the data that your city has in GIS, the property information that might be in CoStar, and your added local knowledge, and it promotes this information from one powerful, searchable platform to an international membership base of investors and developers.
Yes! OppSites combines the data that your city has in GIS with your added local knowledge, and it puts this information in one powerful, searchable place where the investment community is looking every day. You can upload GIS maps, documents, images, and reports to any Site. You can also create Districts using existing KML files.
Yes! There are a few ways you can make good use of your city’s existing resources with OppSites:
Adding an unlimited number of Districts and Sites is an OppSites Basic Service, meaning it you get it at no charge, forever.
We’re here to help. Send an email to firstname.lastname@example.org, and someone from our team will be in touch.
OppSites works on whichever browser you’re comfortable with, but for the best experience you should use the most recent version of that browser. We’re in the process of optimizing OppSites for use on your tablet and mobile device, so stay tuned.
We’re thrilled you found a opportunity that matches your development criteria. On the Site detail page, next to Site Info, there is a small contact icon, next to the name of the Site contact. Click on their name to open an email to them. You can also find additional contact information about that City on the City Profile Page.
Pro tip: If you want information on each parcel, scroll to the bottom of the Site detail page, and expand the Parcel Info section. There you can find ownership and contact information for each parcel in the Site.
A Site is a specific development opportunity. A Site is made up of a limited number of parcels.
A District is typically a larger area that may encompass many Sites. A District can be a designated area, for example a transit corridor, downtown district, or another area from a specific plan. It can also be any region that the City is prioritizing for development.
Remember - You can add an unlimited number of Districts and Sites - free of charge.
You can edit Sites in any City that you work with. (Hint: Not sure if your account is associated with a City? Go to your Settings page and see what's listed under My Cities.)
You can set the status of a Site to Visible, or Invisible.
Visible Sites appear on the map and are sent to your followers.
Invisible Sites are only accessible to members of your organization. They do not appear on the map, will not show up in searches, and are not sent to your followers. Use invisible mode to edit site with your team, and control the timing for them to appear on the map and show up in searches.
When creating or editing a Site you can change the status.
Amazing question. Herein lies the key to OppSites: When you create a Site or a District, and you identify Preferred Outcomes, you get to think outside the box. You are not just saying what the area is zoned for. You're listing every outcome that you think is favorable at that location, and you're communicating that preference to investors.
You are welcome and encouraged to select more than one Preferred Outcome.
To view your Sites, select the Add button at the top of any page, and select My Sites at the top of the right-hand column.
A City Profile Page is an overview of the city, a link to the fee schedule, and a list of all Districts and Sites in the OppSites database. Once you have Added the first Site within your City, you will be able to edit your City Profile Page and information.
You can attach documents and images to your Districts and Sites while you are creating them, or once you have already created them. In the edit District or edit Site dialog, in the Images & Documents section, you can Browse and select or drag and drop your files.
You can upload as many documents you would like, of any size.
You can upload as many documents you would like, of any size. There is no limit.
You can edit the information for each parcel, either while creating a Site, or while editing it after you have created it.
In the create Site and edit Site dialog, on The Opportunity tab, there is a button for Customize for Each Parcel. Click that button to expand parcel information. Notice that all parcels have inherited the Site information, but you can customize each.
The most successful Districts and Sites are rich with information:
Pro-tip: You can use basic HTML in the Site Description and Local Knowledge sections, to add links to your city website, municipal code, and any other helpful resources.
You can use basic HTML in the Site Description and Local Knowledge sections, to include links to your city website, municipal code, and any other helpful resources.
<a href ="DESIRED URL HERE">TEXT TO BE LINKED</a>
Remember to customize the
DESIRED URL HERE.
OppSites uses Google Maps, so we need compatible files. OppSites accepts KML files - short for Keyhole Markup Language files.
If you are using ArcMap software, you can read the following article about tools that will help you convert your ESRI shapefiles into KMLs: Creating a KML in ArcGIS for Desktop
If you are signed up for Premium Services, we are happy to handle the data conversion for you.
You can print any City, District, or Site detail page. You can also print any email you have received about an opportunity.
From a Site detail page, click the Share button of the left side of the screen.
Enter a personal message, enter an unlimited number of emails, and click Share Site.